Tuesday, November 18, 2008

Barack Obama, Internet Marketing and You

By Elayne Landau

You may not like President-elect Barack Obama, You may not like his agenda, his policies. We are not here to make a point in his favor or against him or take sides in any way after the election is over. We want to be 100% politics free and want to look at this....

...from your business standpoint. You as a business owner probably want to

* Save time and money
* Get your website noticed, increase the number of visitors who would buy from you over and over again

So why did you bring up Barack Obama?
In the last couple of days after he got swept into the presidency by a landslide, all the pundits, the critics and the political experts came out with endless number of analysis that explained why and how he won. We have not seen a single one of the analysts actually explaining his victory from a pure Internet marketing standpoint. That is exactly what we intend to do in this mini article series.

In our opinion his success was greatly due to the fact that his campaign used almost every existing on-line presence strategy in the book. Why? The younger generation uses the Internet almost exclusively to find information whether

* it has something to do with finding a restaurant
* doing research for a school project
* or simply just getting the world news.

The minds of this younger generation's are already conditioned to use their gadgets and widgets and they want the relevant information instantly. The business who most effectively delivers the information they are looking for will take their money and the rest can close shop and move on. This is exactly what happened during this campaign. One party did excellent on-line marketing and they won the others were not so great and lost.

Why? As you may know...

almost 90% of new voters between the age of 18-25 voted for Barack Obama
His campaign reached out to this generation through the Internet by using all the available technology:

* blogs
* forums,
* discussion panels,
* on-line videos,
* pay per click advertisement submission
* on-line periodicals (e-zines)
* viral marketing
* and a host more.

All these methods were great tools for building an on-line community, a database of supporters. The campaign's real secret weapon lied within its e-mail list. There was constant communication of the latest news and developments, instant answers to the opponents statements and all relevant information that helped the voters reinforce their decision they made when they signed up his e-mail list.

This sounds great. But does this have anything to do with MY BUSINESS?

These methods and tools above are part of any well crafted on-line marketing strategy, a sophisticated system that can be utilized by your company, too. The sooner you recognize the importance of this matter is the more you will be ahead of your competition who still tries to find its way out of the darkness in our current era of economic meltdown. The younger generation is here to stay and they want to have a say so.

They will 'vote' for your business, too
We are taking no political sides here. However, we do want to stress out that in the world of business and marketing a significant change is coming. Those who adjust to this change will prevail, those who do not will lose. Are you prepared?

"The one who adapts his policy to the times prospers, and likewise the one whose policy clashes with the demands of the times does not" (Niccolo Machiavelli)

Keep us posted. More is coming soon.

Creative Innovations
Web Solutions Specialists
"The one who adapts his policy to the times prospers, and likewise the one whose policy clashes with the demands of the times does not" (Niccolo Machiavelli)

Article Source: http://EzineArticles.com/?expert=Elayne_Landau

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